Twitter Is More Than Meets The Eye… If You’re Careful

You’ve heard how you should use Twitter as a tool to add value, help others, grow your Rolodex of contacts in your vertical.

But, what’s the easiest, cut-to-the-chase method for using Twitter for Lead Generation? 

I’m enjoying Twitter more and more lately (follow me @revvenue!) as I’ve gotten a handle on putting it to work for me— I will say one thing: It’s not a channel that works without a bit of sweat equity, a sincere interest in helping others and adding value, and some dedication to replying in a timely manner. 

How easy is it to make a contact on Twitter?

A complete interaction from introduction to goal-conversion. 

My goal when reaching out on Twitter is to secure a strong contact that I can help or that can help me in doing business online. I don’t get on Twitter pitching my business or services to random Twitter users who I’ve found that fit the profile.

Here is my Twitter Sales Funnel:


Goal 1: Find Twitter users talking about problems I can assist them with, or I need help with. (Pre-Qualify)
I use Streamboard to plug in variables and easily find live conversations on any subject-matter at any time of day. You can also use Twitter Search if you don’t mind losing a bit of functionality.

→   Conversion. Move to next step in funnel.

Goal 2: Get a DM from that Twitter User
Below you’ll learn I’ve creatively merged two goals in getting a Follow + DM.

→  Conversion. Move to next step in funnel. 

Goal 3: Qualify and score lead or contact quickly
Have a conversation with this person via telephone or e-mail to qualify and move prospect from Twitter Pipeline to wherever I want them to go in my Sales Cycle.

→  Conversion. Move to next step in funnel. 

Once you’re able to apply such a funnel and only focus on accomplishing a single goal at a time before moving forward, Twitter quickly increases it’s ability as a worthy tool in your Acquisition Arsenal.

You can use this method for not only lead generation, but reverse lead generation in finding others who know how to solve your problems just the same.


THE TAKEAWAY

→  Create short, mini conversion goals for each step in the conversion process.

→ Each step should move the process only one step forward in your sales funnel.

→  Don’t try to use Twitter for Lead Generation if you don’t have time for ADDING VALUE & GENUINE INTEREST.

→ Twitter is a cracked-out version of e-mail. If you’re not careful in organizing and prioritizing what you want, you’ll quickly be consumed in a cross-fire of interactions without a metric to benchmark what you’re getting back from your investment.

Here’s a million-dollar golden nugget tip: Make sure whoever you’re reaching out to is truly interested in adding you to their own network by asking for a DM (Direct Message) before following them on Twitter. This requires them to ASK PERMISSION for you to contact them directly.

I don’t care much about push/pull marketing, to be honest— I generally focus on only adding value, but this is a terrific tip for a bit of push/pull to qualify contacts on Twitter; where you can often-times find yourself in a somewhat hectic cross-fire of communication.